Insights

For Below the Waist Is Not the Same as Designed for Intimate Skin
For Below the Waist Is Not the Same as Designed for Intimate Skin
Men’s intimate care has made real progress. The first wave helped normalize the need. Now the next wave has to raise the standard from groin-branded body care to products truly... Read more...
What Korea Taught Me About the Future of Men's Intimate Care
What Korea Taught Me About the Future of Men's Intimate Care
While attending Cosmoprof North America, I set out to answer a simple question: Has men's intimate care finally become a real category? What I discovered wasn't just new products—it was... Read more...
Why Men Buy for Relief First, Relationship Second
Why Men Buy for Relief First, Relationship Second
Most men do not seem to enter this category looking for a routine or a brand relationship. They tend to enter because something is wrong: irritation, chafing, moisture, or discomfort.... Read more...
The Quiet Barrier
The Quiet Barrier
One of the quiet barriers in men’s intimate care is not the need itself. It’s the public moment around the need. The question at the counter, the overheard conversation, the... Read more...
Humor Opened the Door. It Shouldn’t Own the Room
Humor Opened the Door. It Shouldn’t Own the Room
Humor helped men’s intimate care become easier to talk about. But what opens a category is not always what helps it mature. In sensitive areas, trust matters more than a... Read more...
Why Trust Matters More in Sensitive Areas
Why Trust Matters More in Sensitive Areas
After writing about why I changed my mind on men’s intimate care, I kept pulling on the thread. The more I looked, the clearer it became: in sensitive areas, trust... Read more...
Why I Changed My Mind About Men’s Intimate Care
Why I Changed My Mind About Men’s Intimate Care
I’ve spent much of my career thinking about skin, formulation, and trust. What took me longer to recognize was how little serious attention men’s intimate care has received—and why that... Read more...