Serious, science-led thinking on men's intimate care.
Latest from the journal
For Below the Waist Is Not the Same as Designed for Intimate Skin
Men’s intimate care has made real progress. The first wave helped normalize the need. Now the next wave has to raise the standard from groin-branded body care to products truly...
For Below the Waist Is Not the Same as Designed for Intimate Skin
For Below the Waist Is Not the Same as Designed for Intimate Skin
|Marc Kravets
What Korea Taught Me About the Future of Men's Intimate Care
While attending Cosmoprof North America, I set out to answer a simple question: Has men's intimate care finally become a real category? What I discovered wasn't just new products—it was...
What Korea Taught Me About the Future of Men's Intimate Care
What Korea Taught Me About the Future of Men's Intimate Care
|Marc Kravets
Why Men Buy for Relief First, Relationship Second
Most men do not seem to enter this category looking for a routine or a brand relationship. They tend to enter because something is wrong: irritation, chafing, moisture, or discomfort....
Why Men Buy for Relief First, Relationship Second
Why Men Buy for Relief First, Relationship Second
|Marc Kravets